How a simple website revamp brought 65% more buyers to this online store!
An Indian brand known for producing premium cold-pressed oils—coconut, groundnut, and sesame—using traditional wooden extraction methods with zero preservatives.
With a strong focus on purity, health, and quality, They needed a powerful digital presence to match the authenticity of its products.
With a strong focus on purity, health, and quality, They needed a powerful digital presence to match the authenticity of its products.
What did the client need?
They just weren’t looking for a basic website. They had already covered that. To scale to the level that this oil-manufacturer envisioned, they needed diligent eCommerce website development—a platform that was fast, reliable, and designed to sell. It had to feel premium, build trust, and deliver a seamless experience, especially on mobile devices.
We Spotted Opportunities
We saw an opportunity to create a brand-forward digital experience
#1
Showcase the brand’s story and values in a clean, compelling way .
#2
Design a smooth, intuitive shopping experience..
#3
Build a mobile-optimized interface for on-the-go buyers.
#4
Highlight trust-builders like '100% satisfaction' and 'traditional extraction.
Migration and Database Optimization
One of the biggest challenges to the project was migrating all the content and data from their previous website to the new one.
Their huge product catalogue, and their interesting, “First Purchase is a Free Sample” offer proved to be a challenge to execute.
Their huge product catalogue, and their interesting, “First Purchase is a Free Sample” offer proved to be a challenge to execute.
When we began optimizing the script, we identified several unnecessary tables, unoptimized content, and even some malicious content injected into the script. This made it easy for us to decide our first course of action: to remove, optimize, and streamline the database.
The Kytz Solution
Our approach to website development for this client focused on four key areas
The Tech Stack
Product Catalogue
Dynamic, variant-ready catalogue built on WooCommerce (PHP + MySQL), with easy updates via the WP admin dashboard.
Payments
Razor pay gateway integration supporting UPI, cards, and net banking. Secure and PCI compliant.
Delivery
DTDC shipping integration with tracking and dispatch coordination.
Stack
WordPress core (PHP), MySQL database, custom theme and plugin development for ecommerce functionality.
After Revamp
The makeover we gave the brand was a fabulous
one leading to
Results
#1
37% increase in online sales within the first 3 months post-launch.
#2
65% growth in monthly organic traffic, driven by optimized site structure and SEO-friendly product pages.
#3
Page speed improved, reducing bounce rate from 62% to 23%.
#4
Streamlined catalogue management — staff add or update products in under 2 minutes.
#5
Efficient order fulfillment — orders are automatically processed and dispatched within 24 hours via DTDC.
#6
Reliable payment experience — Razorpay integration resulted in a 98% transaction success rate.
Looking to Build Something That Works?
We specialize in fast, conversion-focused eCommerce website development that helps authentic brands grow online. If you’re building something meaningful and want it to look great—and sell even better—we’re here to help.
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Delaware
Venzo Technologies Inc,
16192 Coastal Highway, Lewes,
Delaware - 19958 - USA
16192 Coastal Highway, Lewes,
Delaware - 19958 - USA
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