All Case Studies
Transforming a sustainable apparel brand’s website into an
experience that inspires and converts.
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Company
Lavos Performance
Project Type
Website Redesign
Digital Strategy
services
E-Commerce Website Development
On-Page SEO
Branding
UX/UI Design
Industry
Textiles
D2C
E-Commerce
Why did they need a website revamp?
Lavos has been a pioneer in sustainable activewear since 2010. Founded on two decades of textile innovation, the brand introduced India to bamboo-based fabrics that soft, breathable, and environmentally responsible. With their experience in fabric innovation, Lavos wasn’t just participating in the bamboo clothing industry; they were leading it.
Their old website didn’t show the brand’s expertise or innovation. It looked flat, loaded slowly, and lacked any real storytelling. Even moving through the website felt uncertain, which went against their promise to make things easy. The product pages didn’t offer enough detail; the sustainability benefits were hard to find, and it wasn’t clear what made Lavos different. Overall, the website didn’t communicate their years of experience, and the brand needed a modern, high-performing online presence.
Initial Audit
Our audit uncovered several opportunities for improvement:
- Highlight the uniqueness of bamboo fabrics through strong storytelling and visuals.
- Simplify navigation and content structure to improve clarity and engagement.
- Redesign product pages to educate and drive confidence.
- Integrate social proof and community presence to build trust.
- Simplify navigation and checkout to decrease cart abandons and increase conversions.
- Optimise into a scalable, performance-friendly e-commerce platform.
- Ensure accessibility and inclusivity through diverse imagery and optimized user flows.
The Solution
Core Focuses
We approached the redesign with a focus on performance, accessibility, and brand storytelling, creating an e-commerce platform that was fast, humane, and purpose-led.
The new Lavos identity was designed to mirror its core values and the brand’s message: simplicity, sustainability, and comfort. The palette drew from natural tones; typography was clean and confident; and the overall aesthetic was calm yet premium. The result was a minimal, human-first interface that embodied sustainability without excess.
We reimagined the user experience for clarity and momentum. Navigation was simplified to reduce decision fatigue and help users reach products faster. A minimal-click shopping flow allowed visitors to browse, learn, and purchase with ease. Micro-interactions made the experience lively without slowing it down. And the checkout process was simplified into a minimal-click flow with fewer steps, faster decisions, and a seamless transition from interest to purchase.
The homepage became an educational, image-rich introduction to Lavos’ philosophy and products. It showcased the story behind bamboo fabric, its environmental benefits, and featured authentic, real-world photography of the Lavos community. The design balanced storytelling with shopping ability, and each narrative block led naturally to collections and product discovery.
The product pages and catalogues on the website were designed to showcase a crystal-clear product hierarchy. Product pages were redesigned to be informative, interactive, and effortless. Every page highlighted detailed product specifications, fabric composition, benefits, and care instructions. Improved size selectors, richer color swatches, and comprehensive meta fields provide transparency.
Accessibility & Inclusivity
True to Lavos’ brand philosophy and values, the redesign emphasized authenticity and inclusivity. Photography featured people of all body types, promoting a brand experience that felt real and relatable. The interface was built to be responsive to all devices, and easily readable. This was to ensure that everyone could shop with comfort and confidence.
Technical Development — Custom-Built on Shopify
While we didn’t change Shopify as the platform, we used a brand new, fully customised template for Lavos’ e-commerce website. The website's new architecture is modular and optimized for performance. Each plugin was customised to enhance functionality and usability.
The website is now completely CMS-driven, making it effortless for the client to update, whether they’re adding new products, refining details, or publishing educational content.
Hightlights:
- 100% custom Shopify theme
- Liquid code and minified assets
- Customised plugins and functionalities
- Dynamic metafields for fabrics, blends, and sustainability data
- Enforced HTTPS, fixed duplicates, set up canonicalization, and managed redirects.
- CDN caching and lazy loading for global performance
A scalable, sustainable e-commerce website that’s fast, flexible, and simple for the Lavos team to manage.
SEO, CRM, and Analytics Integration
We strengthened the site’s visibility and lead-generation setup by putting core SEO and tracking foundations in place, including Analytics, Search Console, Tag Manager, and Robots.txt. We then connected analytics and CRM tools to streamline lead flow, improve data quality, and give the team clearer insights for better decision-making
A fast, educational, and conversion-driven platform that reflects Lavos’ sustainability mission while delivering a premium shopping experience.
The Business Outcome
We’re really happy with how the website presents Bamboo-Tech and our products. People are sticking around, carts aren’t being abandoned like before, and our conversions continue to grow.
- Lavos Performance Leadership Team
